Experience across website planning, content structure, service-page strategy, search visibility, Google Business Profile support, and digital maintenance for local organizations and small businesses.
Founder-led digital work for businesses that need clarity, taste, and follow-through.
River & Stone Digital exists for owners who want a digital partner with taste, technical range, and the ability to either collaborate closely or carry the work quietly.
A note from George
I built River & Stone to make working with a marketing partner feel simple and honest.
I spent years in local marketing before this — including a Master's in Internet Marketing and a long stretch helping a local nonprofit grow from a single location into a multi-branch organization. That work taught me what actually moves a small organization forward.
Most owners I talk to don't want more marketing jargon. They want someone who'll look at their website and online presence honestly, explain it in plain terms, and then get the work done without a long wait.
So that's how I work. I look at your site, your Google profile, and your search presence the way a customer does, tell you plainly what's helping and what's getting in the way, and make the changes quickly — routine updates the same or next business day. You'll always know what I'm doing and why.
I'm not trying to be the biggest name in town. I'd rather be the one a local owner trusts to pick up the phone and handle it. If that sounds like what you've been wanting, let's talk.
George TiptonFounder, River & Stone Digital
"
The site should make the business easier to trust before the first conversation ever happens.
Why River & Stone exists
A lot of good businesses have already put real effort into their websites, search presence, content, and customer relationships. The opportunity is making those assets work together with more clarity, confidence, and direction.
River & Stone was built to bring campaign thinking, website craft, local visibility, and steady support into one relationship so the business does not have to coordinate disconnected pieces.
Founder-led by design
River & Stone Digital is founder-led by a digital strategist with nearly 20 years of marketing experience and a master's degree in Internet Marketing.
I built River & Stone for businesses that need the work to be both strategic and practical. The copy has to sound human. The design has to feel credible. The site has to load, work, explain, and convert. The reporting has to make sense.
My background spans digital marketing, website strategy, branding, fundraising communication, local campaigns, HTML/CSS, WordPress, modern platforms, organic and paid search, organic and paid social, and technical troubleshooting. That mix matters because many local marketing opportunities are bigger than design or SEO alone. They are message, timing, trust, and execution problems happening at the same time.
I'm based in Wichita Falls and active in the community through local theater as an actor and director. Outside of work, I share life with my wife, Ashley, and our three dogs: Alfred, Artemis, and Apollo.
Nearly 20 yearsMarketing, web strategy, local campaigns, and technical problem-solving.
Founder-ledStrategy, copy, design direction, and support stay close to the business.
Built for local trustEvery recommendation has to make the business easier to understand and choose.
Proof without overclaiming
Selected experience
Through his role as Director of Marketing and Fundraising for P.E.T.S. Clinic, George works across marketing strategy, fundraising communications, website planning, systems training, digital operations, and public-facing communications for a multi-location nonprofit veterinary organization. That experience shapes River & Stone's practical approach: digital strategy has to support real teams, real constraints, real customers, and real decisions.
Hands-on experience with HTML, CSS, WordPress, modern hosted sites, content systems, analytics, campaign tools, and the troubleshooting that keeps digital work moving.
What to expect when we work together
The relationship is intentionally direct. You should know what is being worked on, why it matters, and what happens next. If you want to stay close to the decisions, we can collaborate. If you want the work handled, we can carry the defined priorities.
Direct communication
You work directly with the person shaping the strategy and helping execute the work, so the details do not get lost in handoffs.
Specific recommendations
The work is shaped around your business, market, offer, and customers, whether you want exact execution or broader strategic direction.
Responsive website support
When your site needs a change, we stay involved directly. Routine updates usually move within a few business hours, with larger requests mapped clearly within three business days.
Clear reporting
You should understand what changed, what we learned, and what deserves attention next, in plain English.
Who River & Stone is built for
River & Stone Digital is built for businesses and organizations that care about how they are perceived and want a practical partner improving it.
- Businesses that care how they are presented
- Owners who want a website that explains the business clearly
- Organizations that need stronger local search visibility
- Teams that want marketing language people can actually understand
- Wichita Falls and Texoma businesses that value direct founder support
The fit is less about industry and more about mindset: wanting the business to show up clearly, honestly, and professionally.
Start with a complimentary strategy hour.
We will look at your current site, search presence, and goals, then talk through the first improvements that would make the most sense.
Serving Wichita Falls and Texoma businesses that are ready for a sharper online presence.